Kralendijk, Bonaire – (June 8, 2018). In celebration of World Ocean Day, Bonaire proudly announces the development of a multifaceted public private partnership program that will officially establish Bonaire as the first Blue Destination. In committing to and adapting the sustainable use of ocean resources for growth, well-being, jobs and the ocean ecosystem’s health, Bonaire will be the World’s First Blue Destination. Bonaire will position itself as a progressive island in terms of synergizing people and nature. This will increase Bonaire’s competitive position and secure its position as a leader in the preservation of its assets.
Bonaire has always been a worldwide leader in recognizing the important aspects and developments of sustainability as well as sustainable economic growth opportunities. Bonaire was the first Caribbean island to have a protected marine park, with protection of nature as a cornerstone of our sustainable tourism policies; the island’s economic development plan is built on sustainability and 40% of the island uses clean energy. Bonaire’s recognition of the importance of its water resources even extends to its flag, where the blue represents the pure waters. Becoming a Blue Destination is aligned with Bonaire’s culture, history and the heritage of people who have embraced and protected the ocean for their livelihood. Bonaire looks forward to adapt the Blue concept and share this with its stakeholders, community and visitors.
Throughout the upcoming months, Bonaire will have various meetings, events and conferences planned in which they all synchronize with being a Blue Destination. A national social media campaign, “What is Blue to You?” will be launched. This campaign will serve as a promotional vehicle to get locals involved in the conservation and marketing efforts of the island. Everyone will be encouraged to join the conversation by using the hashtag #BonaireBlueDestination, and sharing key words that are representative to each person for Bonaire becoming a Blue Destination. There will also be a community event in correlation with Bonaire International Sailing Regatta (October 10, 2018) where Bonaire will officially declare itself a Blue Destination.